I usually try to ignore the advertisements on Facebook, but this one caught my eye a while back:
Notice the wording and syntax in the ad. It’s obviously not aimed at middle-aged men. The use of the hyperbolic “tons” and the pleonastic “super fast” makes me want to throw up… because it reminds me of when I was a teenager and I was told that I could throw up food and it was a “super fast” way to lose a “ton” of weight by one of the girls on my cheerleading squad. I’m guessing young women are intended demographic (i.e. attractive white girl, fun colored hair, bright pink bubble, “crazy skinny,” etc.)
The ad seems to point you to “yogamixalot.com.” Ok, so I’m gleaning that Kelly Osbourne (who I think looks great, by the way) used this unknown product that may have something to do with a yoga program, and she lost a lot of weight without having to change her diet.
Clicking on the advertisement lead me to what looked like a Women’s Health Magazine article on Garcinia Cambogia extract and something called the Raspberry Keytone Diet.
This is a screenshot from the yogamixalot site on October 2nd:
It looks a little like it’s an article, or at least an actual cleared “advertisement article” from Women’s Health Magazine.
The page features a reporter and writer named Hannah Richards who “recently put an emerging diet trend to the test. We had to see for ourselves what this diet was all about.”
Here’s a picture of Hannah, the reporter from Women’s Health: Continue reading